Traditionally, retail space serves as a supermarket brand identity. That is a place where goods are represented, that’s why it’s impossible to overstress the importance of retail floor designing. Supermarket concept development includes such aspects of work as layout creation, designing, fitting of store with various kinds of professional equipment. All of them are in need of high-professional approach and up-to-date solutions. It can provide a store success in the future. Nowadays retailers pay special attention to designing of cozy, intimate and comfortable atmosphere on selling-floor. It means that customers want to feel at ease. What factors can help to create such a comfort for customers?