Conceptualization of supermarket positioning idea
Х Determining of marketing positioning development thrusts;
Х Listing of customer values and their sources;
Х Creation of advertising slogans and intercommunication elements.
Х Space zoning, creation of navigation system;
Х Location of the main departments;
Х Layout planning, retail space optimization.
Х Choice of equipment which can provide the most effective representation of goods;
Х Location planning of promo stands and seasonal goods;
Х Location of intercommunication elements.
Х Choice of stylistic solution and finish materials;
Х Conceptualization of light design and lighting system project;
Х Development of 3D rendering and detailed design.
Interior ways of communication
Х Planning of wall cantilevers, signages of trade departments location;
Х Creation of graphic pictures, promo shelf labels and other tools of corporate identity;
Х Preparation of preliminary samples, manufacturing quality control.
Х Developing of technical design specification; merchandising displays decoration;
Х Decoration of entry systems and checkout zones.
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