This department is traditionally located at the entrance. Natural freshness and gay colors of fruits and vegetables create a positive atmosphere in a store. Fruits and vegetables merchandise display should be appropriate to price positioning of a store. For example, for discount grocery stores it would be a good idea to merchandise the products on the pallets in customary plastic boxes.

Boxes of plywood can serve as a good decorative analog of pallets. Display for merchandising of fruits and vegetables is usually decorated as a market stall. In such a case special secondary structures and wooden details are used.

Today just usual racks can be used instead of fruit stalls in discount stores and supermarkets of the middle price tier. It helps to save a space. Middle-class- and luxury stores often represent the fresh goods on the shelves of refrigerated equipment, keeping the idea of open and rich goods merchandising.

Vegetable department is recommended to be joined together with a department, where some pickled products are represented (on the counters or in specialized cooled barrels).